Behind the Curtain: A Look at DONT WALK’s Online Launch

Following their smashing launch dinner and after-party, the arty provocateur of the St Andrews fashion dynasty DONT WALK released a spectacular new online presence to further promote the show coming the 24th of February. The sleek, newly-designed website debuted a time capsule of DW’s past ten years with an archive gallery of never-before-seen media. What DW is offering now is a fully fleshed-out image of the show’s persona, a digital family photo album illuminating the depths of the selectively accessible event. Where the initial introductory video only provided flashes of stoic models betwixt mirrors and fluorescent lighting, this launch effectively pulls back the covers whilst simultaneously maintaining an air of mystery.