On Saturday night, FS kicked off the St Andrews fashion scene with this year’s show, Eyes Wide Shut. The large-scale charity fundraiser was brought back to Lower College Lawn for an evening of champagne, music, models, fashion and high spirits.
Lower College Lawn housed the massive marquee and it began filling up early on with the VIP guests and corporate sponsors. Each table was equipped with two bottles of champagne, a special Bacardi cocktail, popcorn, disposable camera, and other goodies. Waiters were carrying trays of delicious canapés that were impossible to turn down. The VIP area was closed off to the rest of the venue, along with the corporate area that was lifted up on a stage. This meant that top sponsors like Next Step Realty and Pwc had amazing views of the catwalk, but overall there really was no significant difference between a VIP and Table ticket.
Soon after, the table guests started to arrive and a buzz of anticipation filled the marquee. Lights went down and everyone crowded around the catwalk. The models walked out to the pulse of the music from perpetual crowd-pleaser DJ Joe Jones, and the crowd erupted in cheers as the show commenced. Among the featured designers were Hentsch Man and Topman, as well as the Young Designer Award nominees and Young Designer Award winner Nicole Wells. The models were, of course, naturally stunning, and impressed the audience with their professionalism. One particular shout out to the model who tossed aside her heels when stumbling in order not to interrupt the show.
In between the incredible music and the dazzling fashion, one almost forgot about all FS’s deep philanthropic commitments. As an organization, FS has raised over £380,000 for various charities since its inception in 1991, and this year their chosen charity was Edinburgh-based It’s Good to Give. The charity has already raised over £800,000 for local young children who have been diagnosed with cancer, along with their families. All the funds from Saturday night will go towards helping them achieve their goal of raising £1 million to construct a purpose-built respite house for patients and their families, a safe place where they can enjoy a restful break together.
The midway auction contributed to this goal; items auctioned off included clothing and a table at the St Andrews Charity Oktoberfest.
The show to after party transformation was carried out swiftly. DJ Owen Jones was en point in his choice of music- that was evident by energy at the dance floor. He would have been able to tell from where he was dj-ing, a little nest high up in ceiling. Lights flashed up the catwalk, switched colors and reflected off the giant silver globes the hung from the ceiling, a really striking feature this year.
The music was a great element of the event in general. It was fun and it worked with the show itself as the models strutted down the catwalk. Although the after party has nothing on the main event, as its name Insomnia suggested, it carried on the fun till the wee hours of the morning.